91% of web pages don't get traffic from Google, is your website among them?

If you have a website, you need to understand SEO correctly, as Google uses 200+ factors to determine the ranking of websites, and any small mistake may be the reason why your website does not appear on the first page, but don't worry! In this exclusive guide, we will reveal to you the SEO secrets that professionals apply that will help you achieve the best results.

What is SEO?
SEO is known as a set of strategies and techniques that aim to improve the appearance of your website in the organic search results of search engines such as Google, which increases the number of visitors without the need for paid advertising.
SEO optimization depends on:
- Optimizing content to be useful and beloved by search engines.
- Improving site speed and user comfort to ensure that visitors stay longer.
- Building internal and external links to increase the reliability of the site.
- Analyzing keywords to target the right audience.
If you ignore any of these factors, your site may never appear on the first page of search results.

Read more about: What are search engines SEO? And how do they help improve your site's visibility

What is the first step in improving your site's search engines?
Before you start improving your site, you must first know its current level. The first step is to analyze your site and identify the problems that hinder its ranking in Google.

How do you do that?
- Conduct a comprehensive SEO audit using tools such as Google Search Console and Ahrefs to identify errors.
- Analyze keywords to find out what your audience is searching for using SEMrush and Google Keyword Planner.
- Compare your site to competitors to find out its strengths and weaknesses, then improve the content accordingly.
Once you have identified these points, you can move on to the practical steps to improve your site and achieve the best results.
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SEO Secrets for Best Results
1. Exploit "Dead" Content from High Authority Sites (Broken Link Building 2.0)
- Instead of the traditional way of building backlinks, use tools like Ahrefs to find broken links on strong sites in your niche.
- Provide them with high-quality alternative content to replace the dead link, and gain strong links quickly.
2. Use Google Discover to increase visits without ranking in search
- Google Discover sends huge visits to featured pages without the need to rank in search results!
- Focus on visual and attractive content (high-quality images, videos, and professional design).
- Use exciting titles and trending topics that arouse interest and drive users to click.
3. Target Zero Search Volume Keywords
- Usually, most people focus on keywords with high search volume, but in zero search volume keywords (ZSVK), there is less competition and a higher chance of appearing.
- Use tools like AlsoAsked and AnswerThePublic to discover untapped questions and create content around them.
4. Use Reverse SEO to Lower Competitors' Rankings
- Instead of focusing only on raising your site's ranking, you can lower your competitors' rankings in legitimate ways such as:
Reporting unnatural links to them in Google Disavow Tool.
- Optimizing your site's content to target the same keywords in more professional ways.
5. Use "Internal Link Sculpting" to intelligently direct your site's authority
- Instead of building random links within your site, use a smart internal structure that helps Google understand which pages are most important.
- Make internal links direct visitors to priority pages to raise their rankings.
6. Repurposing old content in a new way (Content Repurposing 2.0)
Instead of just updating the content, turn it into other forms to attract a new audience, such as:
Article: A series of tweets on Twitter.
Case study: A short video on YouTube or TikTok.
Comprehensive guide: An infographic or a downloadable PDF.
7. Use "Click-Through Rate Manipulation" to quickly raise your ranking
- Click-through rate (CTR) is one of the most powerful factors in Google ranking, and using it in a smart way helps you improve your site quickly.
Tricks to increase CTR:
- Use numbers and emotions in titles (example: "7 secrets you've never heard of in SEO!").
- Add emojis or attractive formatting when posting links on social media platforms.
- A/B test titles to see which ones attract more clicks and constantly improve them.

Read more about: SEO Starter Guide 2025 - Best Practices Step by Step

The role of high-quality content in optimizing websites for search engines (SEO)
Because content is king, it is not enough to just publish articles, but you must create high-quality, unique, and useful marketing content for the reader to increase the duration of visitors' stay on your site and reduce the bounce rate, so:
- Be clear and direct: Avoid fillers and redundant phrases, and make every sentence add benefit to the reader.
- Use keywords wisely: Don't repeat them excessively, but make them naturally consistent with the text.
- Organize the content well: Use clear titles, short paragraphs, and bullet points that facilitate reading and understanding.
- Update the content constantly: Google gives priority to fresh content.
- Focus on the reader's experience: Make the site easy to browse, use images and videos, and make sure the pages load quickly.

The impact of user experience (UX) on SEO

If your site is slow, unresponsive, or difficult to use, it will not rank high in search results.

How does user experience affect SEO? Through:
- Page loading speed: Use Google PageSpeed ​​Insights, compress images, and reduce unnecessary JavaScript and CSS codes.
- Responsive design: The site must be compatible with all devices to ensure a smooth experience.
- Reduce bounce rate: Attractive content, easy navigation, and internal links keep the visitor