We often hear the term “E-marketing” a lot but it may have been vague for some people. In reality, it has become targeted and required by many chief executives as well as sales and marketing departments in many enterprises. This word raises a lot of important questions in our minds.
What is E-marketing? What are its channels? What are its best means? Will I be content with one or more means? What are the stages of my e-marketing work? When do I move from one stage to the next?
All of these questions and others are very crucial to determine a specific and successful strategy before taking any further steps for an e-marketing project.
Your company and competitors shall be thoroughly studied to develop an integrated digital marketing plan based on a clear and specific strategy, so that you can reach the largest number of high-quality potential customers (leads). Consequently, you shall strive through a professional sales team to convert the largest number of them into actual customers.
We refer to digital marketing strategies as methods and techniques that may be used online to achieve your goals and reach your customers, which ensure increased visitors to your website and accounts on social media platforms, increased demand for your product or service, and above all, increased awareness (branding) of your brand.
The marketing strategy is centered on your overall business goals, which includes a definition of your business, a description of your products or services, determination of the competitive advantage(s) and perhaps the single competitive advantage that distinguishes you (unique selling proposition), information about your target customer (Buyer persona), the role of the company, its relationship with competitors, and other related essential matters that may be used as a base to create a specific digital marketing plan to be followed by your team.
Therefore, you cannot build an E-marketing plan without defining a clear strategy to your team. These are some tips and suggestions that we provide on starting.
Create digital marketing strategy:
First:
The target customer (Buyer Persona) should be selected so that you can determine many things, such as the language, whether it will be colloquial or standard, the publishing strategy which specifies the published content to be attractive to the target segment, the artistic designs as for the used spirit and colors, the publishing times, the used communication networks, as well as the used culture because targeting youth is different from targeting parents, and targeting women is different from targeting men. Thus, you will find that each category of customers has a certain language and a culture that you must rely on.
Therefore, you shall accurately identify your target customer by collecting as much as possible of information about him and studying his behavior, culture, and the extent of his need for your product or service.
Second:
Your product or service and your competitors should be well studied to identify competitive advantages and your marketing message on which you rely as it will be your way towards advertising and branding your products or services via your website, social media platforms, or other various E-marketing tools.
Third:
You should create a marketing plan for your products or services in accordance with your target customers; first, you design an effective, simple, flexible, and scalable website for displaying your products or services online, then other steps proposed in the plan should be taken, starting from social media platforms, through paid advertising campaigns, and to email campaigns… etc.
Fourth:
You should optimize your website and boost its visibility on global search engines, especially Google, to reach customers searching for your service or product on the search engine (SEO).
Fifth:
It is crucial to be on the social media platforms where your target customer is.
Sixth:
Your products or services should be marketed based on content as the rule is that content is king. Besides, you should avoid using your accounts like advertising channels by only talking about your products and services, which will lead your followers to abandon you.
Seventh:
You should utilize your marketing results analysis tools and study them thoroughly to focus on reaching your customers and developing your products or services based on their feedback, opinions, and suggestions you receive from your customers and measuring the success of your steps.
Eighth:
It is important to reach your customers through contests and opinion polls on your website or via social media platforms.
Ninth:
You should diversify your advertising campaign via Facebook, Google Ads Management, email, or advertising websites and electronic directories to achieve the right promotion of your products or services and reach your target customers.
Finally, you should ensure effectively to communicate with and follow up your customers to market your brand, then reach potential customers (leads) and convert them to actual customers. Afterwards, you proceed to the most significant and strongest marketing stage of building the customer’s loyalty to your brand to become an ambassador for your company, or as we call “a reproductive customer”.