In a noisy world in which everyone seeks success and excellence, we see many equally capitalized businesses having the same size and potentials, but we observe that one of such businesses has been able to succeed and compete in the market in addition to establishing a place for itself whereas the other could not success and continue. What is the secret?
The secret lies in the marketing and the marketing strategy followed by one of these businesses. The successful business can properly market its product and use a marketing message that helps it attract customers whereas the other fails to do so.
The challenge now is not how to manufacture a particular product or service, but how to market it. Before it becomes a science, marketing is an art and a powerful double-edged weapon. If it is used correctly, the business can launch on the market and a space for it can be created. On the other hand, it may demolish the business completely in case of creating a false message that deceives customers or relying on messages that do not demonstrate competitive advantage(s). As a result, the business will collapse after the truth is discovered.
Therefore, join us to discover the marketing process pillar, which is the effective marketing message, but prior to learning how to write a marketing message and define it, let us first consider the marketing importance.
Marketing Importance:    
To date, there are still a lot of people, including business owners, who believe that marketing is defined as an ad placed in a newspaper, TV, or any other means for a product or service, and that the only purpose of it is limited to boosting sales.
The truth is that marketing is completely a complicated and difficult process that cannot be fully understood and realized except by successful and persistent people as it is actually an art. It should be handled with a special approach and technique together with intelligence, skill, and full cooperation from all company personnel, starting from the youngest employee to the senior leadership and management.
Marketing cannot be defined academically only as it is simply the art of creating value; i.e., the value of a product or service to be ordered or wished to be ordered. This is done by ensuring the compliance of its specifications with the needs of the market or customer, advertising the brand, and reaching potential customers (leads) who inquire about the service so that the sales team communicates with them to convert as many of them as possible into actual customers. Afterwards, customer service and reminder advertising are crucial to create customer loyalty and convert him to an ambassador for the company (a reproductive customer).
The main objective of marketing is to develop products or services while raising awareness of them, strengthening the relationship with customers, and increasing sales and competitiveness while maintaining the company's market share.
What is an effective marketing message? Examples:
To discuss the marketing message, it is significant to define the competitive advantage (selling or value proposition), which you believe is the most distinctive aspect of your service or product.
The marketing message is a brief and simple description of the added value that a good or service provides to your audience (competitive advantage), but it is the magic wand that determines whether or not your business will succeed. If such message demonstrates your competitive advantage strongly and clearly, it will attract much more customers to you. In fact, this message is selected thoroughly after studying your customers and needs as it affects significantly your audience’s decision to buy the product or not.
Therefore, it is important to draft that message correctly and all its components shall be taken into consideration to be an effective message achieving its intended goal. The more obvious and attractive the marketing message, the more effective and successful the campaign will be. Avoid creating marketing messages that are conflicting or crowded with multiple competitive advantages or false competitive advantages; that is, it is not of great significance to your customer.
What are the steps for creating an effective marketing message??
Together, learn about the essential elements of a marketing message, which enable you to produce attractive and effective marketing content and a perfect marketing message sample:
●    Main title
The title is the primary key that controls the reader. The title may grab his attention and motivate him to read the full ad until its end, or it may trigger him to alienate and skip the ad quickly. It is important to recognize that today’s customer has a peculiar mindset as he is fast-paced and perceives everything as reoccurring millions of times due to the amount of competing products ads he sees every day. Hence, individuation is the sole way to attract him to view the ad till the end since he is no longer as impressed as before.
It is significant to pick an appealing, sharp, brief, and mysterious to stimulate the target customer to read the sub-ad below that title.
Example: “Stay tuned for the launch of ........”, “Would you like a special job in .......”, or “For only people who want to stand out?”
●    Subtitle
This title is placed just after the main title, and takes into account the same previously mentioned considerations which target to trigger the consumer’s curiosity and increase his eagerness to know the ad other details.
●    Advertising content
The core of the effective marketing message is the content presenting your product or service, so it should be simple and understandable content, focusing on the competitive advantage(s) of your product or service to be mentioned clearly and prominently to avoid any confusion. As far as possible, your ad should address and satisfy the customer’s needs through your product advantages.
E-marketing is the second source of leads in the world. Why??? Or What are the benefits of subscribing to Safeer discount card??
●    Images
Facebook and Twitter statistics indicate that images are the most appealing to today’s customers. Accordingly, your marketing message should contain a prominent, visible, high-quality image of the product (if your product is visual) or marketing artistic designs that clearly display your marketing message. It is important also to have some words that aid the reader to understand. In this case, it is preferable to use photography experts, who will provide you with a high-quality image that attracts and draws the reader’s attention. How many times did you go back to an ad when browsing social media platforms because the image caught your eye!? Images are always remembered much more quickly than words.
●     Information about the company
The ad should contain the company’s name, telephone number, and e-mail address as well as online forms for communicating with customers who are willing to be contacted. It should also have all the information necessary to verify the company’s credibility.
●     Price
It is sometimes a good idea not to mention your price to attract customers or prevent competitors from easily knowing your prices. Besides, it is necessary sometimes to avoid ambiguity and put a price on the advertising. The price of the product has clearly to be visible to the reader. If the price is high, attempt to explain the reason in the ad; i.e., any extra features in the product that caused the price slightly higher than other products. Actually, you need to identify any previous options that are the most suitable for your product or service.
The most prominent marketing messages that have become ingrained in our minds are Vodafone’s message “Power in your hands”, Nike’s message “Let’s bring inspiration and creativity to every athlete in the world,” and Mobinil’s message “The mobile phone is in everyone’s hand”. In my view, one of the most successful competitive advantage is the marketing team that promotes WE, the fourth mobile network, as it relies on an emotional part and targets a predominantly emotional people, which is that this network is provided from an authentic Egyptian company with no foreign origins; that is, it is from you.
General tips on marketing:
●    Always adhere to modern sophisticated strategies and techniques in marketing, and avoid traditional and outdated methods;
●    Try to learn from other people’s experiences and mistakes to avoid them completely in order to speed up your journey;
●    Create a spirit of cooperation and love among all project members to achieve greater success.
In conclusion, the Institution’s primary focus is on marketing and innovation