Google SEO tips and the professional search engine marketing

Each company or institution should have a website nowadays as websites have become the most essential marketing and advertising tool in the business field on creating an e-marketing plan for your institution.

Statistics demonstrate that the number of internet users is more than the half of the world population since it reached 3.7 billion in 2017.

Internet users utilize websites today differently from the past as some of them are interested in purchasing your products or services via websites, which confirms the importance of websites at the present time.

 What is the significance of websites for companies and institutions?

1. The website is available over the day; i.e., “Closed” sign does not exist:

All internet contents are available all day over the entire week through your website which receives visitors around the clock; hence, you will not have to recruit employees to work at night to communicate with your customers and answer their inquiries.

2.The cost of marketing through the website is lower than the traditional marketing:

The cost of designing a website and uploading it to the internet is very low compared to the returns that you will earn from marketing your product through it. In fact, you will only pay a few dollars monthly for hosting along with the one-time cost of creating and operating the website.

3.The website makes your company more credible:

Websites have become an essential factor to give credibility to companies; therefore, customers doubt the credibility of companies which do not have a website and only use social media platforms; besides, such companies lose other benefits derived from marketing through websites.

4. Access to persons searching for your services/products:

You can now proceed in an e-marketing plan for your products through your website as a starting point to success in e-marketing. Actually, the website enables you to communicate with thousands and perhaps tens of thousands of people searching for your services/products on Google search engine.

5. Access to new markets and sales growth:

As the internet is worldwide, you can market your product all over the world through your website without leaving your place, which results in maximized sales and higher profits. When your product is expandable, you will be able to reach new customers by targeting a new audience from other countries. The internet gives you the opportunity to communicate with millions of users daily, to target them easily at the lowest cost and in various ways.

What are SEO strategies?

Have you ever asked yourself why certain websites appear to you on the first page of a search engine on searching for any information, service, or product whereas other websites appear on the following pages, or why a website comes before another on the same page?

Google crawlers and algorithms do not certainly differentiate between a website and another; in other words, there is no brokerage in the websites ranking and it is not rational to sort websites as per traditional criteria; e.g., date, but explicitly the answer to this question lies in the following three words (Search Engine Optimization), abbreviated as SEO. We explore here some search engine optimization tips.

Firstly, such websites owners provided content related to the elements searched for by that search engine users; accordingly, search engines found them; secondly, the websites owners used several search engines optimization techniques and tools inside and outside their websites that helped people get to their websites easily. It is known as websites search engines optimization or SEO.

SEO means making the website a friend to search engines; that is, your website gain the trust of the engines by complying with some conditions and focusing on the content to emphasize to the engines that the website offers unique and useful content to visitors; consequently, it justifies its eligibility to appear on the first search pages for specific search terms.

Search engines marketing not only is included in e-marketing but also it is its main tool and the only one that communicates with the persons searching for your product/service; actually and it is the ultimate dream of any skilled search engines marketer. These tasks are fulfilled by specialized e-marketing companies that have marketing consultants with many skills, including the ability to analyze the market, competitors, goods and services, develop strategies, draft creative and innovative contents, target and address the needs and preferences of certain categories representing the marketing target segments.

The website has properly become the most powerful gateway to reach customers searching for your services or products using keywords that may simply attract them to you.

Tips for search engine optimization to make your website top the first Google search results

There are many international search engines (e.g., Baidu, Wolframalpha, AOL, Ask, Yahoo, Bing, Google … etc.) but the most popular engines- as per the number of users- are Google, followed by Yahoo and Bing. The number of such three engines users exceeds 98% of total worldwide internet users.

- Therefore, e-marketing companies set their sight on on-page and off-page SEO to top the first pages of global search engines, especially Google. They shall perform a SEO strategy, including activities and tasks divided into:

First: On-Page SEO

SEO experts perform many activities to optimize the webpage itself to be compatible with search engines. Such optimization activities improve its visibility on the first pages of search engines and include:

1. Writing a powerful and unique content:

Articles and explanations made by the Google team and global specialists in this field state that Google considers that a good article shall consist of more than 1,000 words together with being useful and interesting to the reader through displaying uncopied useful and exclusive information; moreover, the good format of the article and webpages generally is an essential practice. You can clearly say that a website without a powerful content cannot rank high in search engines because it simply will not be visited by anyone. Therefore, Content is the King literally.

Other things contributing to the article power and taking the attention of search engines crawlers are:

• Insertion of targeted keywords in the article;
• Use of (H1, H2, H3, H4) headings to format the article;
• Well-formatted article, the use of a font comfortable for eyes, … etc.;
• Distribution of keywords in the article; researchers disagreed about the percentage of keywords distribution in the article, which is on average by 3.5% of the total words within the article. It should be observed not to stuff the article with such words as they must be compatible with the general context of the article.

2. Supporting webpages with images:

Exclusive images support the content giving power to the website whom opportunity to top the first pages of search engines is maximized. Therefore, each image should be chosen carefully along with creating an Alt tag for it, which ensures displaying such image in the image search engine. The images shall be of high quality and may be compressed not to slow down the webpage loading speed.

3. Creation of a page title:

Each page of the website shall be titled properly to the page content together with making sure that the title contains the keyword targeted on the website. As the title choice is definitely an important factor in attracting readers, it is essential to choose an interesting and short title at the same time.

4. Page URL containing targeted keywords:

Your website will be improved in search engines if the page URL contains the title and the keyword. On creating the URL, it shall be in English, even if your website and the targeted words are in Arabic. Actually, you should translate them into English to be written in the page URL without prepositions despite the fact that Google has recently explained that Google processes URLs written in Arabic.

5. Development of a sitemap/robot file:

This step is significant as it assists search engines crawlers to archive the website and to keep them away from pages unwanted to be archived.

There are many other website SEO tips and factors observed by E-marketing companies for optimizing and strengthening websites in search engines to show up on the first pages; e.g., speeding up the website, setting the Meta Title & Meta Description, and others.

Second: Off-page SEO

(Includes building powerful backlinks to the website)

On building a set of backlinks for your website, you shall abide by:

1. Choice of the keyword carefully to express your field;
2. Choice of your keywords based on the frequency of search on Google, and the competition intensity; i.e., the degree of difficulty of its show up (there are many tools that measure monthly search times in any country or city, and competitiveness);
3. Choice of words with weak, medium, strong competitiveness successively to show up faster in the search results so that Google trusts gradually in your website. Besides, you should observe to start with long tail keywords;
4. Not focusing on one word, but rather choose a set of keywords and sub-words next to it, such as a real-estate marketing company and a real-estate marketing company at affordable prices;
5. Not working on all keywords at once, but instead you should plan your work in multiple stages;
6. Targeting 3-4 keywords for each webpage of your website.

In conclusion, we should state that google SEO is a competitive, continuous, and renewable process as its ranking on the first search results page led to moving another website to the second page because the competition is strong and the search results may change within a short time. Hence, your website may top the first pages of search engines but it does not mean the continuity of its topping. Rather, this creates a new challenge for you, i.e., survival, continuity, and maintenance of your website by observing the daily changing updates of global search engines.