Why do 87% of writers fail to make it to the first page?

Of course, because quality content alone isn't enough. You can write a great article, but it will remain buried on the second or third page of Google if it's not optimized for search engines.

In a world where 3.5 million blogs compete daily for visibility, there's no room for random articles. Writing a professional, SEO-friendly article requires unconventional strategies, starting with smart preparation, moving on to the art of persuasive writing, and ending with precise technical details that will motivate Google to rank you.

If you want an article that's not just readable, but dominates the first results, read on... every word here will make a difference.

What are SEO articles?
To put it simply, imagine that search engines like Google are a massive digital library containing billions of books. SEO articles are those books that have been carefully designed to be easily indexed and read by the library's curators (crawlers) as well as its readers (users).

Therefore, any successful digital marketing company relies on writing professional SEO articles that maximize search engine optimization. It's not just a random collection of words, but rather a strategic approach that aims to achieve harmony between three essential elements:

- Keywords: These are the keys that help readers find your content. Choosing the right keywords and using them intelligently is the foundation of writing a professional SEO-friendly article.

- User Experience (UX): The article should be easy to read, visually appealing, and provide a smooth browsing experience for the reader. Search engines value sites that offer an excellent user experience.

- Value: The article should provide real value to the reader, whether it's useful information, solutions to a problem, or entertainment. High-quality content is king in the world of SEO.

Read also: What is SEO and what are its benefits?

How to prepare for writing an article?
The method for writing a professional SEO-friendly article doesn't stop at choosing a title alone. It requires you to:

1. Define your target audience

Who are the readers who will read your article? Are they experts or beginners? Each answer requires a different approach.

2. Thorough Research

You must have a clear idea about the topic and research the appropriate keywords that your audience will search for.

Use long-tail keywords, such as "How to write a professional SEO-friendly article for beginners" instead of "How to write an article."

3. Analyze Competitors with a Hacker's Mindset

- Review the articles that topped search results and identify their strengths and weaknesses to create better content.

- Don't just read your competitors' articles; analyze them like an SEO expert and ask yourself:

- What are the keywords they're targeting?

- What is the average length of their top articles?

- Are there any "gaps" in their content that you can fill?

4. Gather Innovative Information

Don't rely on superficial sources. Look for research studies and recent statistics from reliable sources. The deeper and more accurate your information is, the more valuable your article will be.

5. Use Advanced Tools

- Use paid keyword analysis tools that provide deeper insights into search volume, competitive pressure, and current trends.

- Use AnswerThePublic to uncover the most frequently asked questions about your topic.

6. Create a Content Plan

Start by scheduling the main points you want to cover in the article, identifying subheadings that will help organize it. Ideas.

7. Structural Planning

- Start the introduction with a "hook," such as a shocking statistic or a question that captures the reader's mind.

- Use subheadings in H2 and H3 formats to facilitate navigation.

- Don't end your article with a simple sentence, but rather with a smart call to action (CTA) such as: "Try this method now and see results in a week."

8. Innovation and Creativity: Don't repeat the same ideas; try to provide unique and unconventional content.

You may also be interested in: The 2025 SEO Starter Guide

What are the most important ideas for writing an SEO-friendly article?
To ensure you have ideas that improve your writing style, follow these strategies:

1. Smart Use of Keywords

Make your keyword appear naturally in:

- Main Title

- URL

- Meta Description

- First and Last Paragraph

Don't overdo it with repetition; instead, let it flow smoothly within the content to enhance the reader's experience.

2. Clear Formatting for Easy Reading

- Use subheadings (H2, H3) and bulleted lists to break up the article into easy-to-understand chunks.

- Keep sentences short and to the point to ensure the reader stays as long as possible.

3. Unique Value and Reader Engagement

- What makes your article unique? Do you provide new information, exclusive examples, or in-depth analysis?

Enhance reader engagement by:

- Using direct questions.

- Adding short stories or real-life examples.

- Including interactive charts or tables.

- Encouraging the reader to comment or take action.

4. Optimize Internal and External Linking

- Link your article to three other articles on your site to increase visitor stay.

- Use external links from trusted sources such as Moz, HubSpot, and Backlinko to enhance your article's credibility.

5. Optimize Images to Boost Page Performance

- Use descriptive file names (e.g., how-to-write-a-professional-SEO-article.png).

- Add alt text containing your keyword, such as "how to write a professional SEO-friendly article," to increase your chances of images appearing in searches.

6. Improve Loading Speed ​​and User Experience

- According to Google PageSpeed ​​Insights, websites that load in less than 2 seconds have a 35% increase in conversion rates.

To speed up loading:

- Compress images before uploading them to your site.

- Use clean code and avoid unnecessary scripts.

- Check your site's mobile compatibility to ensure a smooth experience.