Facebook is the social media platform with the most active daily users, reaching 1.32 billion. Therefore, paid Facebook ads are the most popular social media ads and the cheapest advertising cost when compared to other social media platforms or Google AdWords ads. If you are an entrepreneur or a marketing manager, you should be aware that 93% of online advertisers prefer sponsored Facebook ads. Furthermore, there are over 50 million businesses that have a Facebook page.

Based on our experience in Facebook advertising and our contribution to startup entrepreneurs and young people.

we give you the best 7 Facebook ads steps; i.e., how to create fb ads:

 First: Determining the ad marketing objective:

It is crucial to know the target of your ad before activating the Facebook Business ad. Is your goal to increase followers, interaction, conversions, or collect customer data … etc.;

Facebook Business aids you in creation of your fb ad by determining its purpose through asking you a question, “What is your marketing goal?” It also gives you choices for various key goals, which may be further refined to provide more precise sub-choices.

 Second: Good understanding of your target audience:

Facebook ads allow you to determine to whom your ad will appear among its users through numerous and accurate options evolved over time. The narrower your goal is, the more powerful the results and the greater the returns.

Facebook Business currently offers three basic targeting options:

•  Core Audience:

This option enables you to target audience via:

1.     Demographics, which includes age, gender, marital status, workplace, job title, and more;
2.     Location, which enables you to target specific governorates, neighborhoods, and countries where you want to spread and sell;
3.     Interests, which enable you to target people interested in a particular field, topic, or hobby, ... etc.;
4.     Behaviors, which enable you to target people based on their purchasing behavior recorded online or based on particular activities.

• Custom Audience:

By choosing this option, your ad is directed to browsers you already know, so you target users linked to you through one of the following three sources:

1.     Former customers who have contacted or purchased from you;
2.     Visitors to your website, who are highly regarded as potential customers;
3.     Users of your e-app if you have one.

• Lookalike Audience:

Facebook utilizes this feature to help you reach an audience similar to your customers and contacts, which is a great opportunity to sell and increase the size of your customers by increasing access to people who may be interested in your product or service.

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Third: Snatch the user's eye

Design used in social media ad is crucial for its success or failure. Actually, it is your first entry to attract the customer’s attention. Find a designer who is well-versed in the meanings of colors and their effects on the audience; show an image of people using your product instead of just product images; ensure to minimize the text content in the design to increases accessibility and interaction; and focus on delivering your marketing message aggressively and make sure to use high-quality images.

Fourth: Diversify the ad form and target audience

Facebook enables you to run an ad with more than one form. If you are skilled at reading analytics, you will know which ad urges the customer to stop on passing by quickly. Consequently, this ad should be prioritized at work and stop poor-return ads, or hire a premium company that manages paid advertising campaigns professionally.

Fifth: Use “Call To Action”

Asking the people to do something after your ad has made him essentially favors is often the final push that makes the customer get out his wallet and pay you, announcing his need for your offered products or services. Use trigger words; e.g., (click here, call now, try this method, improve your results in search engines, increase your sales, lose weight immediately), or ask a question provoking their answers, and always ensure that the CTA is precise in its meaning and request. It is better to express the essence of the feature you offer. Accordingly, you are assured that the results of your advertising on Facebook will improve much.

Sixth: Allocate an adequate budget

Facebook's biggest selling goal is to earn more money by achieving satisfactory results for advertisers along with encouraging them to invest more in marketing through the website. Hence, the ads reach will be weak if your budget is modest, the higher the advertising budget, the more it reaches the target Facebook users; i.e., the cost of reaching 100 users decreases as the advertising campaign budget increases.

Seventh: Make it look more than a promotional ad

Numerous research studies have been conducted on the audience reaction to the ads that reach them. Such studies have proven that people are motivated to resist pre-arranged persuasion attempts and are uncomfortable with persons’ direct announcement of their product as they may feel that they are dealing with a person whose gain lies in draining their wallets. As a result, some people act hostile or at least end the discussion. How many times have you stopped at a fb ad having lots of likes and comments? Commonly, such ad will not be purely explicit advertising.

It is better to convince the audience or Facebook user of the genuine benefit that will be gained from purchasing from you than to ask them to buy your product. It is significant to have a real impact though advertising.

In conclusion, we attempted to provide some assistance on how to create Facebook ads campaigns which are paid. If you would like us to write more articles, please share this article on your accounts to support us. All thanks and support to Arab marketers wherever they are.