Most used social media apps in the world

Have you ever wondered what the secret to the success of major brands in digital marketing is? The answer lies in taking advantage of the best social media platforms and the most widely used social media platforms in the world. Thanks to these platforms, reaching millions of potential customers has become easier than ever.

This article provides you with a comprehensive roadmap that covers everything you need to excel in digital marketing, starting with the most widely used social media platforms in the world, through the importance of choosing the right platform for you, and even how to build your brand. If you are looking to join the millions of professionals who use these platforms to build successful brands, this article is your primary reference for achieving digital success.

The most widely used social media platforms in the world
Recent statistics indicate that more than 4.7 billion people around the world use social media platforms, and the numbers continue to grow day after day. These platforms are not just a means of entertainment and amusement, but have become pivotal in communication between individuals and brands.

Facebook:

It still holds the lead as the most widely used social media platform in the world, allowing users to create diverse content such as text, images and videos, making it an ideal choice for marketers. It is the most widely used social media platform in the world, with 3.05 billion monthly active users, in addition to diverse marketing capabilities based on geographic location and interests. According to Hootsuite reports, companies that use Facebook for marketing achieve a 32% increase in conversion rates compared to traditional marketing methods.

.2 YouTube:

It is the second most widely used social media platform in the world, with 2.5 billion monthly active users. It is the ideal place to create visual content, whether entertaining or educational, as it is one of the most effective platforms in digital marketing.

According to the Think with Google report:

70% of users watch videos related to products before making a purchase decision.

3. WhatsApp:

It ranks third among the most used social media programs in the world with 2.1 billion monthly active users, especially in text message marketing.

According to the Meta Business report.

55% of users prefer to communicate with brands via WhatsApp instead of email.

4. Instagram:

Its users reach more than 2 billion monthly, and it is characterized by high interaction thanks to attractive visual content, as it is one of the most applications that allow users to share photos and short videos, making it an ideal platform for visual marketing.

According to Instagram Business.

90% of users follow at least one brand.

As for companies that use Instagram Reels in advertising, they get a 22% increase in engagement compared to traditional posts.

5. TikTok:

With its rapid growth, TikTok has become one of the most widely used applications, with 1.5 billion monthly users. It is ideal for short and creative content, which has helped it carve a place among the most widely used social media programs in the world.

6. WeChat:

With 1.3 billion monthly active users, it is the most widely used in China, and provides integrated services such as electronic payment.

7. Telegram: 800 million monthly active users

- An encrypted platform for secure communication.

- Used in marketing through channels and bots

8. Twitter: 556 million monthly active users.

- Suitable for news and interactive content.

- Mainly used in political and media marketing.

9. LinkedIn:

It has become important in building professional relationships and strong communication networks, and it also supports job advertisements and B2B marketing, to achieve a presence among the most widely used social media programs in the world, with a rate of more than 460 million active users per month.

10. Snapchat: 406 million active users per day.

- Strong among young age groups.

- Supports marketing through short videos and stories.

These platforms provide tremendous opportunities for companies to communicate with a wide and diverse audience through the most widely used social media programs in the world.

The most famous social media sites in Saudi Arabia

In addition to the main platforms, there are specialized platforms used in digital marketing in different ways:

Reddit: A platform that focuses on discussions and specialized communities, and is used for marketing through valuable content and interacting with users interested in specific topics, making it ideal for technology companies, e-learning, and digital finance.

Discord: It is used to build communities for game lovers, developers, specialized communities, and startups, and is an effective tool for direct marketing and informal audience interaction

The importance of choosing the right social media platform
Choosing the right platform is one of the crucial strategic decisions for any marketing campaign, and these platforms differ in their characteristics and the way they interact with the audience, so it is necessary to accurately define the marketing goals and target audience before making a decision.

- Is your audience young? Then, TikTok and Instagram are your main playground, as young people prefer fast and interactive visual content.

- Do you address professionals and business owners? Yes, LinkedIn is the most suitable platform for you, as you can build a strong network of relationships and market your services directly to institutions and companies.

- Do you need direct communication with customers? WhatsApp is the ideal solution for sending offers, customer service, and interactive marketing.

The best social networking site and its best uses

In this regard, no single platform can be identified as the best platform ever,