Did you know that 75% of users do not go beyond the first page of Google search results? This means that your site's appearance in the first ranks is not a luxury, but a necessity. If you have a website, you must ask yourself how can I improve my site's ranking? This is where Search Engine Optimization (SEO) comes in, the most powerful tool to attract visitors for free and sustainably.

So, you must know what SEO is, what its impact is on search sites, and how you can use it to your advantage. In this guide, we will review everything you need to know about SEO, from its basics to Google ranking strategies.

What is SEO?

Search Engine Optimization (SEO) is a set of strategies and techniques used to increase your site's appearance in search engine results such as Google, but what is SEO exactly? And how can it affect your site's performance? Simply put, it is the process that makes your site more compatible with search engine standards, which increases the chances of it appearing in the first ranks when searching for relevant keywords, which increases the chances of attracting targeted visitors, and this includes improving content, technical structure, and building links to increase the site's attractiveness to search engines.

Why is SEO important for every website?
If you are wondering what SEO is and how important SEO is for websites, the answer lies in its role in increasing organic visits and enhancing credibility.
In our digital age, many people rely on search engines to find information, products, and services.
Therefore, SEO is a vital tool for the following reasons:
- Increase organic visits: Improving your site's ranking leads to an increase in the number of visitors without the need for paid advertising.
- Build credibility and trust: Sites that appear in the first ranks are considered more reliable by users.
- Improve user experience: SEO requires improving the site's structure and loading speed, which enhances the visitor's experience.
- Achieving a high return on investment compared to other marketing methods, SEO is considered one of the most cost-effective strategies.
Read about: How to top Google search results and professionally market through search engines?
The difference between internal, external and technical SEO

When explaining what SEO is, we realize that internal SEO includes improving keywords, titles and elements within the site..
To fully understand the meaning of SEO, we must know its three types:
1. Internal SEO (On-Page SEO): It is related to improving the content and elements within the site, such as:
- Keywords: Choosing the appropriate words and distributing them naturally in the content.
- Improving titles and descriptions: Writing attractive titles and a distinctive description for each page.
- Internal links: Linking pages to each other to enhance navigation and ease of access.
- Formatting the content in a way that makes it easy to read.
2. External SEO (Off-Page SEO): It focuses on enhancing the reputation of the site online through:
- Backlinks: Obtaining links from trusted sites that point to your site.
- Interacting on social media to increase brand awareness and attract visitors.
- Benefiting from content marketing.
3. Technical SEO: When looking for an answer to the question: What is SEO, technical SEO cannot be ignored, as it is the factor that ensures that search engines understand your site correctly and is concerned with improving the technical aspects of the site, such as:
- Page loading speed: Accelerating loading time to improve user experience.
- Mobile compatibility: Ensuring that the site is displayed perfectly on different devices.
- Facilitating Robots.txt and Sitemap files: The process of indexing the site by search engines.
- Improving the structure of internal links.

How do search engines work?

To understand what SEO is more deeply, you must know how to improve your site's ranking, you must know how search engines work:
1. Crawling: Search engines use programs called "spiders" to search for new and updated pages.
2. Indexing: After crawling, the engines store the discovered information in a huge database.
3. Ranking: When conducting a search, the engines rank the results based on their relevance and quality.
You may be interested in: What are SEO search engines? And how do they help improve your site's visibility?
Google ranking factors

Google uses many factors to determine site rankings, most notably:
- Content quality: Useful and relevant content that attracts visitors.
- Keywords: Using appropriate keywords enhances visibility.
- User experience: Attractive design and high loading speed.
- Mobile compatibility: A site that responds well on phones and tablets.
- External links (Backlinks): Backlinks that point to your site increase its credibility.
- Site design and ease of (UX) user experience: affect the site's ranking.
- Speed: Page loading speed is an important factor in ranking.
Read about: The best strategies to improve your site's ranking on Google 2025
Common SEO mistakes and how to avoid them
Some people may think they know what SEO is, but making certain mistakes or neglecting technical SEO can lead to negative results.
To avoid penalties and improve your site's ranking, beware of:
- Keyword stuffing: Excessive use of keywords harms your ranking.
- Duplicate content: Duplicate content reduces credibility.
- Not optimizing images: Make sure to add alt texts to images and optimize their size
- Ignoring technical SEO: Neglecting technical aspects negatively affects performance.
- Low-quality backlinks: Links from untrustworthy sites can damage your reputation.

How to start improving your website’s SEO today?

To get started with SEO for your website, follow these steps:
- Conduct keyword research: Use tools like [Google Keyword Planner] to identify relevant keywords.
- Optimize content: Write high-quality articles