94% of shopping experiences start with an online search, but the real question is: Does your online store on Salla appear on the first page, or is it buried among hundreds of competing stores?

If you think that simply creating a store on Salla is enough to attract customers, it's time to reconsider. Stores that do not rely on search engine optimization (SEO) lose thousands of opportunities every day, while stores that master SEO basket optimization reap the largest number of potential customers without spending huge amounts on paid advertising. In this comprehensive guide, we will review SEO basket optimizations and the best strategies for 2025, to ensure that your store outperforms competitors.

What are SEO basket optimizations?

SEO basket optimizations refer to a set of practices and techniques specifically designed to improve the appearance of your online store on the Salla platform in search engine results. These optimizations also aim to increase brand awareness, attract more visitors, and achieve higher conversion rates.
Read more about: What is SEO? And how does it help your site top search results?
SEO Basics for Salla Stores
If you have this question in mind (How to rank my store in search results on Salla), the answer lies in applying Salla SEO optimizations correctly, such as:
1. Choosing the right keywords: Find the words your target audience uses when searching for your products, use tools such as Google Keyword Planner to identify relevant words.
2. Optimizing site content: Provide an accurate and attractive description of each product, including keywords naturally, and make sure that the content answers customer inquiries and motivates them to buy.
3. Optimizing titles and descriptions: Write attractive titles that contain keywords, and add a short and convincing description for each page, the description should encourage users to visit your store.
4. Optimizing images: Use high-quality images, and add alternative texts (Alt Text) that contain keywords, which helps search engines understand the content of the images.
5. Optimizing internal links: Link between relevant pages within your store to facilitate visitors' navigation.
6. Submit Sitemap: Submit your sitemap to search engines to enhance the archiving and indexing process.

SEO Benefits for Your Store on Salla

SEO Salla Improvements application brings many benefits, including:
- Increase organic visits: Appearing in the first search results increases the number of visitors without the need for paid ads.
- Improved user experience: An optimized site means a better experience for visitors, which increases the chances of conversion.
- Increased sales and profits: With increased visits and improvements, the chances of sales and thus profits increase.
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The best SEO strategies for Salla stores in 2025

As search engines evolve, SEO strategies change, here are the most prominent trends for 2025:
1. Voice search: With the increased use of voice assistants, content must be optimized to match voice search queries, use natural sentences and answer potential questions.
2. Improve User Experience (UX): Make sure your site is easy to navigate, responsive and mobile-friendly, an excellent user experience that positively impacts your site's ranking.
3. Visual Content: Use videos and graphics to increase visitor engagement, visual content attracts attention and increases the visitor's stay on the site.
4. Artificial Intelligence and Site Analysis: Use AI-based tools to analyze visitor behavior and determine optimal strategies to improve your site.
5. Using structured data (Schema Markup) helps provide detailed information to search engines, which improves your store's appearance in search results.
Read more about: Search Engine Optimization (SEO) for Online Stores to Increase Sales
Technical SEO Optimization for Salla Stores
Salla SEO optimization is not complete without addressing the technical aspects, such as:
- Site Speed: Make sure your store pages load quickly, you can also compress images and use caching techniques to improve speed.
- Sitemap: Create an XML sitemap and register it in Google Search Console to facilitate indexing of your pages.
- Robots.txt file: Use this file to direct search engines about which pages you want to index and which ones you want to exclude.
- Use HTTPS: Provides greater security for visitors and increases search engine confidence in your store.
- Mobile compatibility: Make sure your store design is responsive and works efficiently on different devices.

The importance of building external links for Salla stores

Backlinks from reputable sites enhance the credibility of your store, and to achieve this you should:
- Collaborate with bloggers and influencers: Ask them to review your products and share links to your store.
- Participate in relevant forums and communities: Provide valuable content and attach links back to your store.
- Create shareable content: Such as comprehensive guides or infographics, which encourages others to link to your site.

How do you measure the success of SEO improvements on Salla?

To measure the effectiveness of your SEO efforts on Salla, you need tools and analytics that help you understand your store’s performance and identify areas that need improvement. Here are some basic steps to track your progress:
- Use analytics tools: such as Google Analytics and Google Search Console to monitor traffic, traffic sources, and visitor behavior within your store.
- Monitor keyword rankings: Check your store’s position in search results using tools like Ahrefs or SEMrush to assess the effectiveness of your strategies.
- Analyze conversion rates: Tracking the percentage of visitors who convert into actual customers (who buy products) helps evaluate the quality of your marketing strategies.
- Monitor bounce rates: If visitors are leaving your store quickly, there may be a