Finally, and after years, Twitter allows to use the Arabic language in advertising campaigns

- It is well known that the Arab region was not the primary target of Twitter up to two or three years ago. That is, when you launch an advertising campaign and explore countries’ options on Twitter to target the desired region, you do not find the Arab region.

Two or three years ago, it allowed targeting Arab countries, provided that the ads use the English language because Twitter algorithms are not qualified to review any Arabic content, which is certainly an essential matter for social media platforms to control its advertising policies by preventing advertising alcohol, drugs, and medicines without obtaining the required licenses, and abusive ads, ... and the like. Advertising campaigns in Arabic are allowed only through Twitter agent in the Middle East (I believe it is a Sawiris-owned company, but this information is uncertain), which required minimum campaign value of $5,000 monthly.

Twitter advertisements are crucial for those who aim at reaching the Gulf as Twitter and Instagram are much more popular in the Gulf countries than Facebook, but the high prices of Twitter ads remain a constant problem, which I expect Twitter to solve soon. Actually, the prices of Twitter advertisements are up to five or eight times higher than Facebook ads; that is, it is almost too close to the value of Google search ads. The competition will not always be in Twitter’s favor because the conversion rate of Google ads is five to eight times because the Google AdWords customer is the one who searched for you in the search engine (Indoor Marketing). On the other hand, you are the one who going to Twitter customers or social media ads (Outdoor Marketing) when the aim of the campaign is targeted customers, not branding. At this point, social media advertising or Google display network will be better.

The services and methods of targeting and measuring Twitter, Facebook, and Instagram are almost equal because the competition forces them always to compete against each other. However, Twitter, to date, has the advantage of targeting followers of specific accounts. Consequently, you will simply able to target the followers of your competitor’s account. For example, if we imagine that STC mobile network in Saudi Arabia makes an offer to attract customers from other companies, it will be able to make an ad targeting followers of Mobily’s Twitter account; at the same time, such ad may not be displayed on your account so that your customers do not get confused or feel that your benefits and offers are not theirs, giving them a bad feeling definitely .