What are Adwords google ads?
Google AdWords are ads that appear on Google search network. Prior to discussing what is Google Ads importance, it is significant to know that Google is one of the top 5 frequently used platforms worldwide, if not the first; besides, it has more than 16 billion users monthly. That is, it is used by around 7,000 persons per second to search for anything, whatever it is imagined or not imagined.
We select keywords through Google AdWords. If a user searches for such words in Google, my ad appears on the first page of the search results. Such ad contains a number of words to introduce the service or product along with the link leading to my website. Next to this ad, there is a yellow rectangle in which “AD” is written to indicate that it is one of paid google adwords advertising.

What is the process of accounting?
Accounting shall be per click; that is, you are only charged for each person clicks on the ad and visits your website according to the price of the click that you set during your advertising campaign (Google AdWords) as the maximum price per click. It is well-known that the price per click varies from word to word depending on advertisers competition for it and also varies from a country to another.

What are google ads advantages as the most important and magical key to e-marketing?
Google AdWords ranks first in many or most e-marketing means for online marketed products or services. In fact, AdWords’ ranking did not come out of nowhere as the first step to the success of any marketing campaign begins with precise targeting whereas many e-marketing or traditional marketing tools and means may fail to reach customers who really need the product or service. It is possible for the target customer to meet all the targeting criteria, but he may no longer have a need for your product or service and it is possible that he has completed the purchase, changed his mind, or the time is not suitable for him.
Google AdWords enables you to target whoever is looking for your product or service; therefore, the most appropriate customer is likely selected at the most suitable time (it is your customer who chooses to reach you through the search engine at the right time). Accordingly, the only uncompleted step to attract the customer is that your website is visited by the customer to find a webpage featured with attractions and thrills together with introducing your product well and demonstrating the competitive advantage(s) of your product or service explicitly.

The secret to success lies in Keywords:
The customer will search for you through search word(s) or keyword(s); therefore, the success of your Google AdWords campaign hinges on identifying the most appropriate search words. Actually, you shall search for your product or service related words searched for frequently as much as possible and not competed by advertisers to get the lowest price per click.
The first step to your campaign success on Google AdWords is to analyze keywords to determine the search times for each word in each country, the extent of advertisers’ competition for it and the average expected price per click in addition to analyzing competitors’ websites to know the keywords leading to their websites. Consequently, it is important to apply analysis methods to keywords and competitors' websites.
One of the errors that may occur during the implementation of Google AdWords campaigns is targeting with words used by my website current visitors without using the aforementioned methods.
Moreover, another error that may occur when running Google AdWords campaigns is designing a website that does not express your product or service; as a result, it will not convince the customer who should be converted to a permanent customer instead of a target customer.

Google ads targeting method:
Targeting in Google AdWords is not limited only to keywords, but you can select the hours and days of displaying or stopping the ad, based on your analysis of your website and following up the results of your ad to know the best and most appropriate times for your target customers. The same shall be applied to the means used by your website visitors (computer – mobile phone - tablet).
Your advertising campaign success is measured by two key factors: The return on investment ratio - ROI (Return on investment), and the CTR CLICK through rate.