Why do 73% of website owners ignore a tool that could double their traffic?

Imagine you have a hidden treasure map that shows you exactly how the world's most powerful search engine sees you, but you don't use it. That's exactly what's happening with Google Search Console, a free tool that millions ignore despite its potential to improve your site's search rankings by up to 200%.

In this comprehensive guide, we'll reveal little-known secrets about what Google Search Console is, how to leverage it to achieve the highest organic traffic rates, and rare professional tips you won't find anywhere else. Are you ready to turn your website into a permanent traffic generator? Let's begin the journey.

What is Google Search Console?
Many of us wonder: What is Google Search Console?

It's a free tool provided by Google for webmasters and SEO professionals. It gives you exclusive insight into how search engines interact with your site. Unlike other analytics tools like Google Analytics, Search Console focuses on:

- Page indexing: How does Google discover your site's pages?

- Technical errors: such as 404 errors or crawling issues.

- Search performance: Number of impressions, clicks, and your average SERP position.

- Backlinks: Who links to your site? Which pages attract the most links?

Google Search Console can also detect hidden hacking attacks. Some hacks appear as sudden increases in crawl errors or the appearance of strange pages you didn't create.

You can also learn more about: 7 Powerful Secrets to Ensure SEO Optimization

What is the benefit of Google Search Console?
1. Improve Your Website's Search Engine Optimization

- Understanding what Google Search Console is helps you understand how your pages rank and whether they need content or keyword optimization.

- It also enables you to modify titles and meta descriptions to attract more clicks.

2. Analyze Keyword Performance and Content Strategy

- Studying what Google Search Console is allows you to see which keywords generate the most traffic, and the number of impressions and clicks for each keyword.

- Google Search Console also helps you analyze the click-through rate (CTR) for each page, enabling you to optimize titles and content.

3. Detect and Fix Technical Issues

- It reveals any indexing issues, such as pages that haven't been added to search results.

- It also sends you alerts about common errors such as non-existent pages (404) or loading speed issues (Core Web Vitals).

- It helps you fix mobile issues and improve the user experience on mobile devices.

4. Improve Site Structure and Internal Links

- Excellence helps you analyze internal and external links, enabling you to improve your site's structure and page cohesion.

- It also allows you to evaluate the quality of backlinks leading to your site, which directly impacts your search ranking.

5. Increase Security and Protection from Penalties

- Google Search Console alerts you to any security attacks or breaches that may affect your site.

- It sends you notifications in the event of manual penalties imposed by Google due to improper SEO practices.

6. Improve User Experience and Site Speed

- Provides data on your site's performance in terms of loading speed and compatibility across different devices.

- Helps you optimize Core Web Vitals to ensure a smooth and fast user experience.

7. Understand the Impact of Google Updates on Your Site

- After any new search algorithm update, you can use the tool to monitor changes and adjust your strategy accordingly.

Read also about: The Most Important Steps for SEO Improvements

Websites that effectively use Google Search Console are indexed faster in search results than sites that don't, so don't neglect this tool.

How to Access Google Search Console?
Accessing Google Search Console isn't just a technical step; it's your gateway to understanding how Google views your site, pinpointing issues, and improving your search results.

Now, here's a professional way to access and use this tool correctly from the beginning:

1. First, log in to Google Search Console.

Open the official link:

https://search.google.com/search-console

If you don't have a Google account, create one for free.

2. Add your site to Google Search Console.

Once you're logged in, choose the appropriate method to add your site:

Adding a Domain Property

Includes all subdomains (such as blog.example.com, m.example.com, etc.).

Requires verification by editing the DNS record in the hosting provider's control panel.

- Recommended by Google for professional websites.

- Providers like Cloudflare and GoDaddy allow for quick and direct linking.

. Adding a URL Prefix

- Includes only a specific URL (such as https://www.example.com).

- Easier to set up but doesn't include other subdomains.

- Available verification methods:

- Uploading an HTML file to the main site folder

- Adding a Meta Tag in the <head>

- Using Google Analytics

- Using Google Tag Manager

3. Verify Site Ownership

- Depending on the method you choose, Google will show you the verification steps.

- Choose the easiest or most appropriate method based on your technical expertise and your service provider.

You may also be interested in: What are SEO search engines?

Tip:
- If you're using Google Analytics or Tag Manager, it's best to link directly to speed up verification. If you're a beginner, the Meta Tag or HTML file upload method may be easier.

4. Submit your sitemap (Sitemap.xml)

From the side menu, go to the Sitemaps section.

a. Add the following link in your own format:

https://yourdomain.com/sitemap.xml

This step helps Google discover your site's pages faster and more accurately.

5. Get started with Google Search Console