Google Ads Course

Course Objective:

Getting the trainee to know:

• Various e-marketing channels, the method of choosing the most appropriate for your project, and the time suitable for launching advertising campaigns;
• The various types of advertising campaigns for the three Google networks: search, display, and video (YouTube), and getting familiar with the specifications of each type and each network to determine the most appropriate network and the best type of advertising campaign that suits your services or products;
• The customer lifecycle and the method of choosing the most suitable type of advertising campaigns as for the marketing goal of each stage;
• The ability to identify the campaign advertising message and competitive advantage(s);
• The method of choosing the most favorable search words and know the search times for each word in any country or city;
• Additional support services for Google Search Network ads (displaying the mobile phone number- your sitemap- competitive advantages- ...etc.) and how to show, control and measure them;
• Various targeting types of display and video networks and when to use each one;
• The most suitable budget for your campaign and how to determine the days and times to run the campaign;
• The most significant elements of measuring and following up the advertising campaign.

Target Group:

• E-marketers;
• All persons and entities interested in growing their business using the latest technologies;
• Marketing managers willing to increase their market share;
• Managers of commercial and service online websites interested in attracting the highest number of visitors to their websites in addition to converting them from visitors to beneficiaries of the provided services.