social media advertising Management

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social media advertising Management

Numbers and statistics previously mentioned in the section “Management of social media pages and accounts” clearly show that we have become digital societies, spending daily increasing time in front of computers and mobile phone screens on social media. Indeed, the numbers indicate that there are 200 billion visits monthly only on Facebook in a world having 7 billion people!!!

As a normal result, companies and brands turned to these websites as an e-marketing way attempting to reach new customers, communicate with existing customers, restore and activate previous customers. Subsequently, after the increased demand for such websites, their companies were prompted to amend their policies to enhance their services provided to its users to attract more users, and to adjust their posting policies to motivate companies to advertise for higher profitability:

A few years ago, Facebook used to display 100% of any page posts on the wall (reach) of all followers of this page but this percentage decreased gradually until it became 2-4% only to force companies and entities wanting to reach customers to make social media ads.

Benefits of social media advertising:

The Pay Per Click (PPC) method is the most popular in most social media ads. It allows you to pay only for the customer viewed your ad or fulfilled a requirement, such as filling out a form, booking an offer, or liking a page.

Social media platforms are various and each one is distinguished in some countries or areas. Twitter is more widespread in the Gulf than Egypt, but it has not yet permitted ads targeting our Arab region. On the contrary, Facebook is more widespread in Egypt and is strongly marked by its ads, which increase daily in our Arab region. In the meantime, LinkedIn was characterized by the highest price per click, but it is the strongest and most successful in social media advertising addressing the business and investment sector (Business-to-Business).

Social media ds of the majority of such websites shared diversity of their targets as for watching an ad or video, filling out a form, booking an offer, liking a page, downloading a mobile phone application, calling for an event, etc. They are also distinguished with accurate selection of the target ads as for gender, age, country, city, neighborhood, interests, and even type and brand of the device used to access the Internet. Besides, they are characterized with the most important feature; i.e., following the ad in real time, which enables you to modify, stop, or play it to attain the ad goal.

The general marketing rule says: “Marketing is an investment, not an expense.” Therefore, maximizing the return on investment (ROI) requires firm follow-up of the ad, clear understanding of the ad goal, and measuring its success. The next common mistakes should be avoided:

  • Targeting the increase of the number of your page likes is an illusion pursued to gain fame and prestige but it does not achieve any financial benefit. Actually, some pages prompted by this illusion tried to buy some legal or illegal likes; consequently, Facebook stated in its latest amendments announced weeks ago that it would review the page likes to cancel such non-interactive likes. This process has already begun, and the likes of many pages are decreasing daily. To realize that it is a huge mistake, you should know that Facebook stated in its statistics that 96% of the likes of the pages of companies and brands do not revisit such pages, so it would be better to interest in your page followers who represent your target customer segments, to communicate continuously with them in a good, constant and attractive way;
  • Measuring the ad success by the number of views considering that this is the only way to measure the ad failure or success because achieving the highest click-through rate (CTR)/number of views means your success to attain your goal;
  • Creating social media ads without constant follow-up and modification, or making them in one format or image, neglecting the wonderful advantages given by some of such websites to permit you to present your ad in several formats with the same budget and target. This advantage enables you to measure the most attractive and influential format to be used and to cancel the other formats of the ad.

It is a mistake to imagine that social media ads are just a design and a target as advertising is much more than that!!!

Frequently Asked Questions

Social media ad campaign management is the process of creating and managing paid advertising campaigns on various social media platforms, such as Facebook, Instagram, Twitter, YouTube, and LinkedIn. These campaigns aim to reach a targeted audience and achieve specific marketing goals, such as increasing brand awareness, generating new leads, or boosting sales.

Social media ad campaign management offers several benefits, including: Reaching a targeted audience: It allows you to target your ads to specific audience segments based on their interests and demographic behaviors. Measuring results: Provides powerful tools to measure and improve the performance of your ad campaigns over time. Budget control: You can set daily or monthly budgets for your ad campaigns. Ease of use: Social media ad management platforms have user-friendly interfaces, even for beginners.

There are several types of social media ad campaigns, including: Brand Awareness Campaigns: Aimed at increasing awareness of your brand and your products or services. Lead Generation Campaigns: Designed to attract new customers to your business. Customer Conversion Campaigns: Focused on converting potential customers into actual customers. Remarketing Campaigns: Targeting customers who have previously interacted with your brand.

The cost of managing social media ad campaigns depends on several factors, including: Type of ad campaign: The cost varies for each type of social media ad campaign. Daily or monthly budget: The larger your budget, the higher the cost of your ad campaigns. Competition: The more competition there is for your target audience, the higher the cost of your ads. Quality of your ads: The quality of your ads affects the cost per click (CPC) and conversion rate.

There are several best practices for managing social media ad campaigns, including: Target the right audience: Accurately define your target audience to ensure your ads reach people interested in your products or services. Create engaging ads: Make sure your ads are attractive and effective in capturing users' attention. Use relevant keywords: Identify keywords related to your products or services and use them in your ads. Monitor and optimize your campaigns: Regularly track the performance of your ad campaigns and make necessary adjustments to improve them

Benefits of contracting with a social media advertising company: Expertise and Skill: Social media advertising companies have the expertise and skills needed to create and manage successful ad campaigns on various social media platforms. Save Time and Effort: Contracting with a social media advertising company allows you to benefit from specialists managing your ad campaigns, saving you time and effort to focus on other aspects of your business. Campaign Performance Improvement: Social media advertising companies have the tools and techniques required to continuously optimize your campaign performance, leading to increased return on investment (ROI). Better Results: With their experience and skills, social media advertising companies ensure better results for your campaigns, such as increased brand awareness, attracting new customers, or boosting sales.

When choosing a social media advertising company, you should consider the following factors: Experience: Make sure the company has experience in managing social media advertising campaigns in your industry. Track Record: Review the company's track record and look for examples of successful social media ad campaigns they have run. Team: Ensure the company has a team of experienced and skilled professionals in managing social media ads. Communication: Make sure you are comfortable communicating with the company and that they offer good customer service. Cost: Compare the prices of different companies before making your decision

The obligations of a social media advertising company vary depending on the contract made between you and the company. In general, the company's obligations include the following: Creating and managing social media ad campaigns: The company will create social media ad campaigns tailored to your needs and goals, and manage these campaigns over time. Optimizing ad campaign performance: The company will continuously work on improving the performance of your ad campaigns by tracking results and making necessary adjustments. Providing campaign performance reports: The company will provide you with regular reports on the performance of your ad campaigns. Responding to your questions and providing support: The company will be available to answer your questions and provide support regarding your social media ad campaigns.

The cost of contracting with a social media advertising company varies depending on the following factors: Size of your business: The larger your business, the higher the cost of contracting with the company. Scope of services: The more services you request from the company, the higher the cost. Company experience: More experienced companies typically charge higher prices.

Social media advertising companies offer a wide range of services, including: Creating a social media advertising strategy: The company will create a social media advertising strategy that fits your needs and goals. Creating engaging ads: The company will create attractive and effective ads to grab users' attention. Audience targeting: The company will help you target your ads to the right audience. Managing social media ad campaigns: The company will manage your social media ad campaigns over time, including tracking results and making necessary adjustments. Data analysis: The company will analyze the data from your social media ad campaigns to determine what works and what doesn’t. Providing performance reports: The company will provide you with regular reports on the performance of your ad campaigns. Customer service: The company will offer excellent customer service to answer your questions and provide support.

Yes, you can manage social media ad campaigns by yourself, but it requires you to: Dedicate time and effort: Managing campaigns requires time and effort to create ads, target the audience, monitor results, and make necessary adjustments. Acquire knowledge and skills: You'll need to learn how to use various social media ad tools, understand best practices for creating effective ads, and analyze data to measure results. Stay updated: Social media platforms constantly evolve, so you'll need to keep up with developments and the latest practices to achieve the best results
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