If you look to communicate with your customers at any time, in every way, and frequently, to demonstrate your products, services, and offers to them, and to enhance your customer’s loyalty to your brand, you shall seek immediately to social media management, which are the greatest source of customers and the most significant e-marketing channels. Actually, if you have not yet headed to social media management, you are missing a lot and you must start immediately.
Once you contract with Rabeh as a social media agency to manage your social media accounts, Rabeh leads a professional and creative team to study your product/service and help you accurately to set your customers’ characteristics (Buyer Persona) and subsequently the most suitable social media networks to be reached. We will take clear steps with you to specify your brand competitive advantages and visual identity. Furthermore, we will suggest to you a posting strategy and an advertising plan through an analytical study submitted to you to be reviewed and approved. Afterwards, we will provide you with sample contents and designs to be approved before posting.
As analysis and follow-up are our most important tools for success, the analysis and follow-up team will observe your accounts daily to provide you with detailed periodic reports to get the results.
Rabeh, as a leading social media agency, decided to offer our customers a set of social media accounts management packages so as to offer various prices for social media management, from which our customers choose the suitable prices based on the institution size and targets within the Egyptian market (Facebook and Instagram packages are most appropriate for the Egyptian market), or the Gulf market (Twitter, Instagram, Snapchat, and TikTok packages are most suitable for the Gulf market). We also made sure to provide a content package allowing you to get the content and designs; in addition, your team can post and communicate with your customers directly to reduce expenses substantially.
What is our social media management services??
To manage social media accounts of your company or institution, Rabeh’s team:
- Researches and studies your market;
- Analyzes your company’s social media accounts;
- Analyzes your competitors’ social media accounts;
- Determines your business most suitable social media platforms containing your target audience;
- Develops an analytical study stating: service/product specifications, competitive advantages, marketing messages, the target group definition, search keywords and number of searches on Google search engine to determine the significance of marketing through managing Google ads or search engine website optimization, posting strategy, content plan, and an initial plan for advertising campaigns;
- Prepares a general and marketing content interesting for the target segment to advertise services/products;
- Determines your featured brand visual identity to be recognized by the followers, then starts to convert the content into artistic designs;
- Interacts with the social media accounts followers and replies to messages and comments;
- Develops relationships with solid non-competitive accounts;
- Manages paid advertising campaigns on social media platforms;
- Submits periodic reports to measure results and progress.
What is the importance of social media management for your business?
Based on the fact that the customer's lifecycle begins with branding and ends with gaining customer’s loyalty, it is realized that social media platforms are essential as they depend on continuous communication with the customer, facilitate the introduction of the provided brand and service, creates a mental image to get customers’ loyalty, and attracts potential customers (leads) to achieve the final and most important goal of the marketing process; i.e., sales increase.
Who are the members of the social media account management team?
- A team leader who is the dynamo, the transmission gear, and the team’s balance weight as he manages, directs, follows up the action plan implementation and the results, and communicates with customers);
- A content writer who is creative, idea machine, and a voracious reader with a distinctive rhetorical style;
- A graphic designer who is talented in using expressive images, handles brushes and colors professionally, and has extensive experience in various graphics programs;
- An account manager who has the final touch as he is responsible for the final form of posts and the posting timing.
How much does it cost to manage social media accounts?
To answer this question, you should know that social media management may cost a certain value or ten times of such value. The difference between both values is the number of social media platforms used for posting and the number of monthly posts and designs, starting from 4 posts to 30 or 40 posts monthly, and also the reach rate which may be 100,000 people or millions of people monthly.
- Therefore, the following steps should be observed to determine the most suitable social media management packages:
First: Setting your marketing budget and defining your market position as for your branding reach, market share, and targets;
Second: Distributing your budget in the most convenient way between social media accounts management and search engine marketing, to determine the most adequate budget and the best suited package for you.
The below-mentioned essential points should be observed in view of the importance of social media platforms which enable us to reach our customers easily:
- Realizing the difference between marketing and advertising. For advertising, the success of ads targeting to reach potential leads (Lead Generation) is measured by meeting the target sales. For marketing which represents the process of building the customer’s lifecycle, it begins with the brand publicity phase (branding), the product/service introduction phase (consideration), then the phase of reaching potential leads (Lead Generation), ending with the highest and most successful phase which is gaining customers’ loyalty (Loyalty). Such process success is measured by attaining the goals of each phase, not just sales (considering that sales are the most important goal but it comes at the end of the process);
- Recognizing your target customer (a person (B2C) or an institution or company (B2B)) to choose the most appropriate targeting channels;
- Defining your customer’s characteristics (Buyer Persona) to choose the most suitable websites as for gender, age, and country;
- Assessing social media accounts constantly through each website analytics to know the extent of your followers’ interaction and to measure your success in achieving your goals;
- Despite the fact that social media is one of the most important means of e-marketing to communicate with customers, measure their satisfaction, attract new customers, and maintain old ones via continuous communication, it does not mean at all to neglect to design a website having a clear marketing message as it is actually your gateway or permanent showroom in the internet world; that is, it integrates with social media management. We will talk about this in detail on addressing websites design service provided by Rabeh E-Marketing Company. Then, search engine marketing comes, either through Google AdWords ads or website optimization for search engine (SEO).
Contact us & learn more about our social media management packages!