Website assessment and analysis

Your website is the main window for communicating with your customers 24 hours a day/7 days a week and presenting your products/services to them properly through written, video or visual materials; hence, it is important to evaluate the programming, marketing and technical aspects of your website, to analyze the website in terms of optimization to Google search engine, to monitor and measure the website to know its visitors’ sources and countries as well as the duration of their presence on the website, the visited pages, and the bounce rate, …etc.

Therefore, we provide our customer with a website assessment and analysis service, which allows:

1. Assessing the website programmatically to detect programming errors, bugs, or notes, and to evaluate the speed of the website and its compatibility with appearing properly on mobile phones (Responsive);
2. Assessing the technical and marketing aspect of the website to measure the clarity of displaying the marketing messages, the good presentation of competitive advantages and purchase incentives;
3. Assessing the website optimization to Google search engine (SEO):

• Google’s assessment of the website and assessing Google’s trust in it;
• The search keywords through which the website appears on the first search pages and the number of searches for each keyword in each country or city in Google search engine.

4. Assessing the website visitors in case of registering in Google’s websites assessment tools (Web Master tool – Google Analytics) as for:

• Number- gender- age- location- duration of their presence on the website - number of pages visited by the visitor- bounce rate;
• Increase or decrease of the number of visitors over a specific period;
• Sources of website visitors: social media websites and the percentage of each website- direct writing of the website address on the browser- Google ads and the percentage of each ad - … etc.